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After its first anniversary, we decided that it was time for EGO Movement’s first campaign video, shot in the stunning scenery of Rome. The video really manages to showcase the strength of the e-bike: It features a young woman who effortlessly pulls a pianist and piano through the city. EGO Movement’s CEO Daniel Meyer, commented: “The spots manage to capture our brand’s DNA perfectly, and in a very charming way. They are emotional and celebrate the joie de vivre EGO Movement stands for.”

We enjoy creating experiential events for EGO Movement, such as one of a kind roadshows. In the summer of 2016, EGO Movement went on such a tour through Germany and Switzerland. A fully solar-powered truck and a customised container further emphasised the motto of the e-bikes: Sustainable, powerful and stylish. Fans could follow the roadshow via Facebook and stop by to test the e-bikes when the truck stopped in their hometowns.

FOUNDRY is founded on an entrepreneurial spirit which drives us forward in our quest to create extraordinary and meaningful marketing and branding concepts that will stand the test of time. We invest in new technology, innovation and implementation of the highest quality in order to develop relevant and captivating brand content, and help support new brands on the road to success from day one. We think channel-neutral and focus on amazing storytelling, brand aesthetics and ideas that encourage dialogue and get right to the heart of the target group.

FOUNDRY is an international team of designers, digitalists, advertisers, trend researchers and strategists that are united by two things: they are committed to exciting partnerships with brands and products across the world and are fascinated by things that add value. We love developing visions with other companies, working with them every step of the way and throwing ourselves wholeheartedly into every process. Our motto speaks for itself: Inspiring business