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Hübscher is a Swiss menswear brand specialising in bespoke suits and shirts with a special twist. Matthäus Hübscher, who comes from a proud line of tailors that has spanned three generations, engaged Foundry to help develop the brand and its positioning.


FOUNDRY approached the rebranding process with a lot of consideration for the history of the family-run business. Hübscher’s coat of arms remained, but traditional, masculine accessories were also added and re-imagined for today’s modern gentleman.

Next, we developed a concept for the Gentleman Lounge in the heart of Zurich, at Löwenstrasse 12. Together with Matthäus Hübscher, we designed and built a space where gentlemen can experience an atmosphere of style, culture and great expertise not found anywhere besides London’s Savile Row.

FOUNDRY is founded on an entrepreneurial spirit which drives us forward in our quest to create extraordinary and meaningful marketing and branding concepts that will stand the test of time. We invest in new technology, innovation and implementation of the highest quality in order to develop relevant and captivating brand content, and help support new brands on the road to success from day one. We think channel-neutral and focus on amazing storytelling, brand aesthetics and ideas that encourage dialogue and get right to the heart of the target group.

FOUNDRY is an international team of designers, digitalists, advertisers, trend researchers and strategists that are united by two things: they are committed to exciting partnerships with brands and products across the world and are fascinated by things that add value. We love developing visions with other companies, working with them every step of the way and throwing ourselves wholeheartedly into every process. Our motto speaks for itself: Inspiring business