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After having established the Gentleman Lounge in the course of our rebranding, we developed the concept for salon evenings. Matthäus Hübscher hosts these events, which give insight into the success stories of established gentlemen. Their stories are followed up by Matthäus’ tips on how to always walk the path to success in style.

We were lucky enough to get Friedrich Liechtenstein, a well-known German singer, actor and author, to co-host the first ever salon evening at the Gentleman Lounge. Liechtenstein gained popularity for performing the popular song “Supergeil” for EDEKA (16 million views on YouTube) and was subsequently voted “Gentleman of the Year 2014” by Music Express magazine. Further, brilliant special guests so far have included the award-winning winemaker, Erich Meier, as well as the Italian politician and gourmet Franco Narducci.

FOUNDRY is founded on an entrepreneurial spirit which drives us forward in our quest to create extraordinary and meaningful marketing and branding concepts that will stand the test of time. We invest in new technology, innovation and implementation of the highest quality in order to develop relevant and captivating brand content, and help support new brands on the road to success from day one. We think channel-neutral and focus on amazing storytelling, brand aesthetics and ideas that encourage dialogue and get right to the heart of the target group.

FOUNDRY is an international team of designers, digitalists, advertisers, trend researchers and strategists that are united by two things: they are committed to exciting partnerships with brands and products across the world and are fascinated by things that add value. We love developing visions with other companies, working with them every step of the way and throwing ourselves wholeheartedly into every process. Our motto speaks for itself: Inspiring business