November 2015 started with the exciting opening of our FOUNDRY Inspiring Goods pop-up store at the trendy concept mall: Bikini Berlin – with the mission to not only to promote design products conceived and crafted by a collective of designers and clients, but also to gather first hand experience in retail by engaging directly with the customer in an effort to have a deeper understanding of the dynamics our clients deal with. One of the main products we feature is from one of our clients: EGO Movement, a Swiss brand of e-bikes that’s focused on changing urban mobility into a sustainable, affordable and stylish journey.
Point of sale is a crucial part of the customer journey and we want to continue engaging in it, as it helps us understand the complexity of production, trade, import and marketing first hand.
The first incarnation of our boutique pop-up store was a success in engaging a discerning, trend and lifestyle-conscious international audience with high quality standards.
Now the time has come to continue our tour and enhance the next neighbourhood with our cool design products by moving our pop-up store to the new venue in Kreuzberg @ Blücherstrasse 23.
In addition, FOUNDRY runs another pop-up store at Rämistrasse, Zürich, which will house art and design product exhibitions.
FOUNDRY is founded on an entrepreneurial spirit which drives us forward in our quest to create extraordinary and meaningful marketing and branding concepts that will stand the test of time. We invest in new technology, innovation and implementation of the highest quality in order to develop relevant and captivating brand content, and help support new brands on the road to success from day one. We think channel-neutral and focus on amazing storytelling, brand aesthetics and ideas that encourage dialogue and get right to the heart of the target group.
FOUNDRY is an international team of designers, digitalists, advertisers, trend researchers and strategists that are united by two things: they are committed to exciting partnerships with brands and products across the world and are fascinated by things that add value. We love developing visions with other companies, working with them every step of the way and throwing ourselves wholeheartedly into every process. Our motto speaks for itself: Inspiring business