Tele Columbus AG is Germany’s third largest cable provider. It offers cable TV, Internet and fixed landline for businesses, the housing industry and private customers.
Although the technical infrastructure and performance is very strong, the provider has never been considered a serious competitor among the other major service providers.
The challenge was to give the entire company – with all its regional subsidiaries and brands – a positioning, a name, a face and one voice. A brand, that represents different people and companies and addresses them on all channels. A brand that sets itself apart in a competitive environment.
FOUNDRY is founded on an entrepreneurial spirit which drives us forward in our quest to create extraordinary and meaningful marketing and branding concepts that will stand the test of time. We invest in new technology, innovation and implementation of the highest quality in order to develop relevant and captivating brand content, and help support new brands on the road to success from day one. We think channel-neutral and focus on amazing storytelling, brand aesthetics and ideas that encourage dialogue and get right to the heart of the target group.
FOUNDRY is an international team of designers, digitalists, advertisers, trend researchers and strategists that are united by two things: they are committed to exciting partnerships with brands and products across the world and are fascinated by things that add value. We love developing visions with other companies, working with them every step of the way and throwing ourselves wholeheartedly into every process. Our motto speaks for itself: Inspiring business