FOUNDRY and SWISS turned a grey and rainy London into a winter wonderland. As part of the Made of Switzerland winter campaign 2017 in the UK, we brought to Londoners a chance to become a child again.
To show Londoners how beautiful and fun the season is in our sunny, snow-covered Alps,
we have created Winter wonderland is just a throw away: an untraditional, innovative and integrated marketing effort which turned the Old Spitalfields Market into a winter wonderland playground.
For three days the 64 square meters setup was staged with real snow and pine trees surrounding a 2×3 meters digital screen with interactive technology such as unity 3D real-time engine and tracking devices.
The screen featured three Swiss guys on a sun-kissed, majestic alpine setting who teased and encouraged passerby to engage in a snowball fight. All they had to do was throw snowballs at the actors on the screen. If the snowball hit one of the actors, the screen would sense it, giving the participant a score towards a prize.
It was an amazingly fun event, attracting more than fifteen hundred participants who had a blast playing to win great prizes such as SWISS chocolate, beanies, sunglasses, 50 GBP vouchers, as well as an eight-day vacation in St. Moritz including business class tickets and ski passes.
over 6000 thrown snow balls
over 3300 distributed SWISS Chocolates
over 2500 distributed Flyer
over 1500 Participants on location
over 900 distributed SWISS Beanies
ca. 200 distributed SWISS Sun Glasses
ca. 180 distributed SWISS 50 GBP Voucher
64 Square meter Event-Area
23 Hrs of entertainment for Londoners
12 Cubic meter real snow
8 Weeks from first briefing to Live-Event
See the result.
Manager Marketing, Communication and Campaigns at SWISS:
FOUNDRY is founded on an entrepreneurial spirit which drives us forward in our quest to create extraordinary and meaningful marketing and branding concepts that will stand the test of time. We invest in new technology, innovation and implementation of the highest quality in order to develop relevant and captivating brand content, and help support new brands on the road to success from day one. We think channel-neutral and focus on amazing storytelling, brand aesthetics and ideas that encourage dialogue and get right to the heart of the target group.
FOUNDRY is an international team of designers, digitalists, advertisers, trend researchers and strategists that are united by two things: they are committed to exciting partnerships with brands and products across the world and are fascinated by things that add value. We love developing visions with other companies, working with them every step of the way and throwing ourselves wholeheartedly into every process. Our motto speaks for itself: Inspiring business