On the 3rd of September 2016 Zurich’s renowned Tonhalle-Orchester held a concert that was extraordinary in many ways: hundreds of visitors joined the 250 seated guests in the city’s central train station and listened to the world class orchestra. Lionel Bringuier, the principal conductor, handed his baton to celebrities such as actress and singer Sandra Studer, the musician Marc Sway, and “Tatort” inspector Stefan Gubser. The concert was a huge “Thank you” message to the people of Zurich who overwhelmingly voted in favour of planned building works at Tonhalle-Orchester’s residence. TV personality Marco Fritsche was hosting the event.
Not only was the event exceptional, it was also a project that came to fruition because of the close collaboration with Swiss financial service provider swisspartners. The triumvirate, with FOUNDRY Zürich | Berlin as their lead agency, had the idea of promoting swisspartners’ new communicative direction in an engaging way by giving it added social value. Not only did the financial adviser sponsor the concert, swisspartners actively participated in the concept and execution of the event — which is a rare, and much appreciated move for institutions of their size.
FOUNDRY is founded on an entrepreneurial spirit which drives us forward in our quest to create extraordinary and meaningful marketing and branding concepts that will stand the test of time. We invest in new technology, innovation and implementation of the highest quality in order to develop relevant and captivating brand content, and help support new brands on the road to success from day one. We think channel-neutral and focus on amazing storytelling, brand aesthetics and ideas that encourage dialogue and get right to the heart of the target group.
FOUNDRY is an international team of designers, digitalists, advertisers, trend researchers and strategists that are united by two things: they are committed to exciting partnerships with brands and products across the world and are fascinated by things that add value. We love developing visions with other companies, working with them every step of the way and throwing ourselves wholeheartedly into every process. Our motto speaks for itself: Inspiring business