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swisspartners is one of the largest and most established financial service providers in Switzerland. It’s a “one-stop shop” for wealth management, fiduciary services and insurance solutions.

In order to reposition the brand for a new era of financial advisory, they partnered with us to help bring their brand to life in a way that’s thorough and consistent enough to mirror swisspartners’ evolution, convey its uniqueness to its various audiences and present the richness of its service.

Our approach was not just to address their brand aesthetics, but to also develop a strong brand positioning and a big creative idea that would inform all the work, spanning from all internal to all external communications. It should really summarise what swisspartners is about: The art of finance. Kristian Bader, member of the executive board further explained the brand’s core message: “Our definition of art describes a certain expertise, which only comes with knowledge and innovation – i.e. the art of foresight, the art of networking and so forth.”

FOUNDRY applied these values to the new positioning of swisspartners, in terms of both the new brand positioning and all future output. The art of swisspartners is now instantly recognisable: We went below the surface of the traditional look and revealed what the brand really is about: A new generation of financial advisers who know how to expertly combine the art of discretion and the art of innovative communication.


This principle has been applied to the new logo, events, campaigns, brochures, the new website and meeting facilities. In addition, we designed new stationery, business cards, a welcome package and templates for internal usage. The newsletter partner view, which has been informing swisspartners’ clients for more than 25 years, has also been revamped.

FOUNDRY is founded on an entrepreneurial spirit which drives us forward in our quest to create extraordinary and meaningful marketing and branding concepts that will stand the test of time. We invest in new technology, innovation and implementation of the highest quality in order to develop relevant and captivating brand content, and help support new brands on the road to success from day one. We think channel-neutral and focus on amazing storytelling, brand aesthetics and ideas that encourage dialogue and get right to the heart of the target group.

FOUNDRY is an international team of designers, digitalists, advertisers, trend researchers and strategists that are united by two things: they are committed to exciting partnerships with brands and products across the world and are fascinated by things that add value. We love developing visions with other companies, working with them every step of the way and throwing ourselves wholeheartedly into every process. Our motto speaks for itself: Inspiring business