EGO Bike Theft

Campaign

Ego Bike Theft

FOUNDRY goes after the bike thief. After arranging a test ride with one of the EGO bikes at our Foundry Inspiring Goods Pop-Up Store, a man named Stefan decided to keep it without paying for it.

Immediately after we reported the theft to the police, we started a guerrilla campaign with the aim to get our e-bike back.

With posters all over the city and a website dedicated to finding Stefan S., we made sure he knew that we weren’t happy. Stefan S. got caught eventually and he definitely won’t be stealing more bikes anytime soon.