Hubscher

Branding

Hubscher

After having established the Gentleman Lounge in the course of our rebranding, we developed the for Salon Evenings concept for HÜBSCHER. Matthäus Hübscher – the host these events – gave insight into the success stories of established gentlemen.

These stories were followed up by Matthäus’ tips on how to always walk the path to success in style. 

We were lucky enough to get Friedrich Liechtenstein, a well-known German singer, actor and author, to co-host the first ever salon evening at the Gentleman Lounge. Liechtenstein gained popularity for performing the popular song “Supergeil” for EDEKA (16 million views on YouTube) and was subsequently voted “Gentleman of the Year (2014)” by Music Express magazine.