01 Dec Sugru
Films / Concept
Films / Concept / Content
FOUNDRY brings to life the inspiring story of SUGRU, the remarkable moldable glue that was featured in Time Magazine as one of the 50 best inventions of 2010, with one of the highest performing videos they’ve shared so far in social media.
As part of the launch of SUGRU’S new website, we developed a 04.30-minute-long video that recounts Jane’s (the inventor) personal journey from growing up on a farm in Ireland to an experiment in a prestigious London art school which led to this innovative product.
We also developed another video, designed to demonstrate the vast amount of properties that make this moldable glue a veritable miracle.
In order to appeal to a group of DIYers who seek more technical and scientific qualities, we also developed a video designed to demonstrate the vast amount of properties that make this moldable glue a veritable miracle.
The 4.30 minute video recounts Jane’s (the inventor of the product) personal journey from Growing up on a farm in Ireland to an experiment in a prestigious art school based in London which led to the innovation of this project