A Social Campaign to March Raclette Into the Spotlight

Context

As winter hit Switzerland, Burgermeister introduced a new raclette burger made with local ingredients and serious flavour. With big global chains poised to launch their own versions, Foundry helped Burgermeister make the first move—by turning cheese delivery into a spectacle.

Approach

We created the “Raclette Cheese Parade”, a content-first stunt starring a cheese-loving influencer, a traditional cheesemaker, and a full drumline. From rural Schalchen to downtown Zurich, they marched through Switzerland—drawing phones, attention, and hungry fans all the way to Burgermeister’s doors.

Outcome

The stunt became an instant social hit across Instagram and TikTok. The campaign boosted traffic in-store and online, put the raclette burger on everyone’s feed, and reinforced Burgermeister’s spot as the fast-casual brand that always brings the fun.

A Cheese Parade That Broke the Feed

The campaign didn’t just announce the burger—it gave it a journey. With real drummers, a handcart, and a mascot-worthy cheesemaker, we created a mobile, musical stunt that made its way through Swiss cities, past global competitors, and across social channels alike.

The Influencer Intern Returns

We handed the mic to Swiss influencer @derpraktikanttv, who brought his signature humour and relatability to the story. His journey from cheese dairy to burger bliss turned branded content into social entertainment—with reach, comments, and saves to match.

Aquilino Fusco

Marketing Manager, Burgermeister Switzerland

“We’re proud to have met the taste of our guests with local products—and with Foundry’s help, we served that message with plenty of flavour, fun, and reach.”

Full House

Burgermeister locations reached full capacity during activation period

8 million

Media Impressions

A Social Campaign to March Raclette Into the Spotlight

A Cheese Parade That Broke the Feed

The Influencer Intern Returns

Success stories. With proven results.