Making Germany Ready to Move Money

Context

Germany was ready for a new payment app, but no national player had truly broken through. MOVE entered the market with a broader promise than payments alone: a digital tool to simplify everyday finances. Foundry was brought in to create the brand and launch.

Approach

Outcome

Foundry built a digital-first identity around movement, ease, and confidence, from logo and colours to UX and tone of voice. To launch MOVE, we paired the new brand with a playful OOH campaign using bold, provocative headlines to spotlight the app’s different functions.

A fintech brand with attitude

We turned MOVE into a confident, contemporary fintech brand. The new identity translates the product promise into a visual language of movement and digital ease. From social and OOH to merchant touchpoints and the app itself, every detail feels modern from first glance.

Making Germany Ready to Move Money

A fintech brand with attitude

Success stories. With proven results.