Swiss International Air Lines wanted to promote their winter sports travel offers to a London audience more used to drizzle than snowfall. The challenge: how do you evoke the joy of the Alps—right in the middle of the UK’s grey winter streets?
Approach
We brought Switzerland to London - literally. As part of SWISS’s “Made of Switzerland” campaign, we transformed Old Spitalfields Market and the Ski & Snowboard Festival into immersive Alpine playgrounds. Powered by real snow, pine trees, and interactive tech, we created a 64m² experience where people could throw virtual snowballs and get transported to the Swiss Alps.
Outcome
The activation delivered a memorable winter moment in the heart of London, with over 1,500 participants, thousands of interactions, and a buzz that extended across PR and social. SWISS was named Best Booth at the Ski & Snowboard Festival—proving that sometimes, all it takes is a snowball to start a storm.
SWISS International Airlines
Marketing Team
“Foundry helped us turn digital engagement into something tangible, joyful, and unforgettable.”
