Swiss Tram

Digital / Concept / Experiential / Marketing

Swiss Tram

Digital / Concept / Experiential / Marketing

FOUNDRY and SWISS Airlines give the people of Milan a taste of what it’s like to fly with SWISS – by introducing them to the first intercontinental tram.

A commuting experience that took the Milanese on their way to work, home or wherever, as if they were flying above New York City, Tokyo and Johannesburg.

We replaced the windows on one of Milan’s most historical trams with monitors running aerial footage of different cities around the world.

The aerial footage would run according to the speed of the tram, accelerating as it gained speed and stopping when it came to a halt, giving the passengers an immersive experience.

Swiss Flight attendants pampered the passengers with their world renowned service by offering them treats, vouchers to their dream destinations, snacks, etc.