01 Dec Amnesty
Outdoor campaign / Strategy
Film / Outdoor / Digital
December 10, 2018 marks the 70th anniversary of the Declaration of Human Rights. Nevertheless, human rights are still not the same for everyone as asylum seekers across Europe are being sent back to unstable and dangerous areas.
FOUNDRY Berlin developed a campaign for AMNESTY Finland to celebrate the anniversary as an “Unhappy Birthday – no reason to celebrate.” The campaign consists of films, social media and billboards.
The film gives a voice to the people who have been affected by various consequences of this complex situation. Some fled their country because of war and others from political threat.
The campaign was shown in print, out of home digital billboards, in all social media platforms and as well in local cinemas in Helsinki, Finland.