“BUMBLE, the fastest growing dating app today, has recorded over 40 million users in 160 countries. It is the first app of its kind where “women make the first move”. Unlike other dating apps, a conversation can only be started after a woman sends the first message (obviously excluding same sex matches). BUMBLE not only provides a platform for dating and finding love, users can also use the app to expand their network of positive people by choosing between three categories: “dating”, “friendship” and “business”.
The task was to create a 360 campaign for BUMBLE specific to Berlin. Foundry won the campaign with our first presentation after an intensive creative process.
The result: After just four weeks of planning and development, four billboards were placed in strategically selected locations around Berlin.
At the core of the headline campaign are apt references targeted towards audiences between the ages of 18 and 35. The messages play to specific and local stereotypes of different Berlin neighbourhoods. At the same time, the topics of dating, friendships, business and especially female empowerment are addressed.
Foundry was responsible for the media planning, which included making sure the billboards were placed in the most suitable locations in Berlin.”
FOUNDRY is founded on an entrepreneurial spirit which drives us forward in our quest to create extraordinary and meaningful marketing and branding concepts that will stand the test of time. We invest in new technology, innovation and implementation of the highest quality in order to develop relevant and captivating brand content, and help support new brands on the road to success from day one. We think channel-neutral and focus on amazing storytelling, brand aesthetics and ideas that encourage dialogue and get right to the heart of the target group.
FOUNDRY is an international team of designers, digitalists, advertisers, trend researchers and strategists that are united by two things: they are committed to exciting partnerships with brands and products across the world and are fascinated by things that add value. We love developing visions with other companies, working with them every step of the way and throwing ourselves wholeheartedly into every process. Our motto speaks for itself: Inspiring business