We created a campaign specific to Berlin, where billboards were placed in strategically selected locations around the city.
At the core of the headline-driven campaign are apt references targeted toward audiences between the ages of 18 and 35. The messages play to specific and local stereotypes of different Berlin neighborhoods while addressing such topics as dating, friendships, business, and especially female empowerment.
In the following flights of the campaign more topics were touched on in the headlines. Like the well-known and dreaded winter in Berlin. With kind messages, we brought a bit of warmth to Berliners.
Foundry was responsible for the entire media campaign which included making sure the billboards were placed in the most suitable locations in Berlin.
