Creating the Fastest-Growing E-Bike Brand in DACH

Context

Foundry had accompanied EGO Movement from startup to scale, helping shape the brand from its earliest days. As demand for e-bikes accelerated during the pandemic, the task was to create a product campaign that could sharpen desirability, modernise the visual world, and turn rising interest into real market momentum.

Approach

Foundry developed a new campaign aesthetic that doubled down on EGO’s unique mix of retro style and cutting-edge technology. We produced the full cross-media asset system across social media, OOH, POS and retail communications, creating a flexible visual world designed to work hard in a fast-scaling market.

Outcome

The campaign became a major growth push at exactly the right moment. It helped EGO Movement strengthen its position as one of the fastest-growing e-bike brands in German-speaking Europe, with demand exceeding production capacity during the pandemic boom. The assets remained in use for years, through to the successful TVS takeover.

Built for every touchpoint

The campaign was designed as a cross-media system. From social media to OOH to POS, the assets gave EGO a more coherent and elevated product presence wherever people encountered the brand. Public trade coverage confirms Foundry’s wider remit across posters, brochures, GIFs, animations and social media ads as part of the evolved communications system.

Exit-proof branding
A strong journey that Foundry helped build.

The ultimate proof of the brand journey is that EGO Movement matured from young Swiss startup into an attractive strategic acquisition. TVS Motor Company’s 2021 announcement describes EGO as a Swiss technology company with stylish design, software and hardware differentiation, and an omnichannel network across DACH.