Food Now

A Hyperlocal Launch for Switzerland’s Local Delivery Challenger

SERVICES

Brand Strategy Brand Identity Integrated Campaign OOH & DOOH Social Media Content

German Brand Award Winner

Brand Communication – 360° Campaign 350+ partner restaurants during the expansion phase in 2023

Context

FoodNow entered a crowded delivery market with a different proposition: local roots, fairer conditions, and a stronger connection between neighborhood restaurants and nearby customers. As the service expanded across Switzerland, it needed a sharper identity and a launch campaign that could turn local relevance into a competitive edge.

Approach

We refined FoodNow’s positioning, evolved the brand identity, and built a hyperlocal campaign around one simple idea: this is how Switzerland orders food, now. With localized messaging across posters, digital out-of-home, and social, we made the service feel native to each delivery area, closer, fairer, and more personal than the global giants.

Outcome

The new brand gave FoodNow the clarity and confidence to show up as a credible Swiss challenger in a category dominated by international players. The work went on to win a German Brand Award. Although the service was later discontinued during Migros’ consolidation, the case remains proof that strong positioning can create momentum fast, even in the toughest markets.

Hyperlocal by Design
FoodNow was built for the places global delivery platforms tend to overlook. So instead of generic delivery advertising, we created communication that felt rooted in each catchment area—bringing local restaurants and local neighborhoods closer together with a tone that felt immediate, familiar, and distinctly Swiss.

A Swiss Alternative with Real Traction
The brand was designed to help FoodNow compete on more than convenience. Swiss values, fair treatment of restaurants and couriers, local connectedness, and customer-friendly pricing became the backbone of a challenger identity strong enough to earn industry recognition.

A Hyperlocal Launch for Switzerland’s Local Delivery Challenger

German Brand Award Winner

Brand Communication – 360° Campaign 350+ partner restaurants during the expansion phase in 2023

Success stories. With proven results.