Delivering happiness and "Unicornical" results

Context

Belliani, a furniture company operating across Western markets, required a brand refresh to better reflect its product quality and support continued growth across e-commerce and retail channels. As the company scaled, a more consistent and distinctive brand was needed to stand out in a highly competitive category.

Approach

We developed a refined visual identity, including an updated logo, expanded color system, and clear design guidelines. The work extended across product layouts, campaign assets, and digital touchpoints, creating a cohesive system that ensured consistency while remaining flexible for ongoing content production.

Outcome

The refreshed brand strengthened Belliani’s market presence and supported continued commercial success. It improved brand perception, increased consistency across channels, and enabled more effective marketing performance across key markets.

Building on the refreshed identity

We translated Belliani’s brand into a flexible campaign system across digital and physical touchpoints. A bold color palette, clean layouts, and a distinctive graphic language created a recognisable and scalable framework.

Seasonal campaigns were designed to be simple, emotional, and conversion-driven—connecting product and message in a direct, playful way. This approach scaled across social media, paid formats, and always-on content.

On the website, the updated design system improved clarity, navigation, and product presentation. A more structured experience supported Belliani’s broad assortment and strengthened overall e-commerce performance.

Stephan Widmer

Co-Founder, CEO

"I highly recommend Foundry. The team helped us develop a new brand identity for the Beliani group after 14 years in business - a big change for us owners. We were closely involved in the whole process, which was important to us and gave a lot of buy-in. The result is fantastic and we could never have achieved it without them. Very proud of what we have achieved together - it was a very good investment into the future."

growth

6 Months

Hyper speed rebranding

Countries

Delivering happiness and “Unicornical” results

Building on the refreshed identity

Success stories. With proven results.